Brand Manager- Belfast- REMOTE

Role Purpose

This role is responsible for defining, shaping, and activating the brand across channels, campaigns, and customer touchpoints, ensuring everything delivered to market is consistent, effective, and commercially impactful.

Working in close partnership with the Head of Brand, this role translates brand strategy into clear priorities, programmes of work, and high-quality execution. The successful candidate will operate with a high degree of autonomy day to day, setting direction, making confident decisions, and maintaining momentum across brand and content activity.

This role suits someone who combines strong brand judgement with a delivery-focused mindset. Someone who understands that brands are built through consistent decisions, disciplined execution, and continuous performance feedback — not just ideas. You will act as a trusted operator within the business and a key point of contact across brand initiatives.

Core Responsibilities

Brand Leadership and Guardianship

• Act as a guardian of the brand, ensuring consistent application of brand positioning, tone of voice, and visual identity across all channels, campaigns, and outputs.

• Translate brand strategy into clear guidance, priorities, and direction for marketing activity.

• Maintain and evolve brand frameworks, guidelines, and principles to support consistent decision-making as the organisation grows.

• Ensure the brand remains distinctive, credible, and relevant within highly trust-led and performance-driven environments.

Content, Channels, and Brand Activation

• Own the planning, prioritisation, and delivery of brand-led content and organic channel activity across email, organic social, website content, and wider online brand campaigns.

• Set the agenda for brand and content activity, balancing acquisition, retention, and long-term brand building.

• Oversee execution to ensure all work aligns with brand standards, delivers commercial impact, and maintains a high level of quality.

• Personally contribute to brand and content output where appropriate, while focusing primarily on shaping direction, improving quality, and raising standards.

Performance, Insight, and Optimisation

• Monitor performance across brand, content, and organic channels using analytics platforms, CRM and email systems, and social reporting tools.

• Produce clear reports that connect brand activity with commercial outcomes, identifying successes and opportunities for improvement.

• Use insights from performance data, customer behaviour, and audience sentiment to refine brand execution and prioritisation.

• Embed a test-and-learn mindset within brand activity, using evidence to inform decisions and improvements.

• Bring external insight into the business, including competitor activity, platform developments, cultural trends, and shifts in audience behaviour.

• Advocate for the effective use of AI tools within brand and content workflows to improve efficiency, quality, and performance.

• Explore and test new AI-enabled approaches where they add value, sharing insights and recommendations with the wider team.

Agency, Supplier, and Stakeholder Partnership

• Act as the primary owner of agency and supplier relationships related to content and organic channels.

• Set clear briefs and expectations, challenge outputs where required, and drive continuous improvement.

• Manage brand and content budgets, forecasting spend, prioritising investment, and demonstrating return on investment.

• Work closely with senior stakeholders across the organisation, representing the brand with confidence, clarity, and commercial understanding.

What We’re Looking For

Experience and Capability

• Strong experience in a brand or content marketing role with genuine ownership and autonomy.

• Demonstrated ability to translate brand strategy into clear priorities, plans, and execution.

• Experience working in performance-led environments where brand activity is expected to drive commercial outcomes.

• Strong working knowledge of SEO fundamentals, analytics platforms, social analytics, and email/CRM reporting.

• Proven ability to manage projects end-to-end and operate independently in fast-paced environments.

• Experience working in collaborative teams where trust, judgement, and accountability are valued.

• Experience working with construction, trade, or MOD audiences would be highly advantageous.

Working Style

• Comfortable operating autonomously and making decisions confidently.

• Strong brand judgement paired with a practical, delivery-focused mindset.

• Naturally curious and motivated by understanding customers, markets, and behaviours.

• Comfortable reviewing performance and identifying opportunities for improvement.

• Collaborative and credible, able to influence and challenge constructively.

• Organised, calm, and dependable, able to prioritise effectively and maintain momentum.

Skills

• Strong copywriting and editing skills across a variety of formats and tones of voice.

• Confident using tools such as Canva or Adobe Creative Suite and social publishing platforms.

• Comfortable adopting and using AI tools to support ideation, execution, and analysis.

• Able to interpret data and translate insights into clear actions and recommendations.

• Confident presenting brand strategy, plans, and performance updates to senior stakeholders.