About the Role

Whytematter are delighted to be recruiting a Content Marketing Specialist to focus on social media marketing, with a strong emphasis on video content across multiple platforms for our client who are an award winning industry, based in Co.Down. This role will suit someone who is confident both in front of and behind the camera, and who has experience creating video content tailored to different social media formats.

You’ll be responsible for producing high-quality content that supports SEO, drives traffic growth, and strengthens brand storytelling. The role spans work across a range of clients and sectors, translating digital strategy into content that delivers measurable performance.

This position combines hands-on content creation with strategic input. You’ll support client campaigns as well as the organisation’s own digital marketing activity across website, social media, and email channels.

You’ll also take responsibility for managing the organisation’s social media channels, working closely with the wider marketing team to promote the brand.

Close collaboration with the Head of Digital Strategy, designers, and digital marketers is central to the role, ensuring content is planned, created, optimised, and reported on effectively.

The ideal candidate is creatively driven, data-aware, and genuinely interested in digital trends, evolving content formats, and performance-led marketing.

Key Responsibilities

• Lead the strategic direction of social media, blog, and email activity

• Take ownership of video production and collaborate with the team to deliver regular, high-quality video content for both internal marketing and clients

• Create engaging content for websites, blogs, landing pages, social media, and email campaigns

• Write clear, persuasive copy aligned with brand tone of voice and campaign objectives

• Plan and produce content assets including written content, photography, and video

• Capture behind-the-scenes video showcasing team culture, events, and studio activity

• Edit short-form video content for social platforms to bring work and culture to life

• Design visual content and social assets using tools such as Canva

• Contribute creative ideas for campaigns, content formats, and storytelling approaches

• Carry out keyword research to support SEO-led content planning

• Optimise content to improve search visibility and organic traffic

• Use content marketing to drive traffic generation and audience engagement

• Track and report on digital performance using tools such as Google Analytics

• Clearly communicate performance insights and recommendations to clients

• Support the delivery of the organisation’s wider digital marketing strategy

• Stay up to date with digital trends and platform developments

About You

This role would suit a creative content marketer who enjoys turning ideas into high-quality content that performs. You’ll be confident working across multiple formats and channels, with a solid understanding of how content supports wider digital strategy.

You’ll be organised, curious, and comfortable balancing creative thinking with performance data. Confidence in capturing and editing short-form video for social media is important, although advanced video production or motion graphics experience is not required.

Essential Skills & Experience

• Experience producing video content for social media marketing

• Experience creating content for websites, social media, and email campaigns

• Good understanding of SEO and keyword research

• Working knowledge of Google Analytics

• Experience with paid social media advertising

• Ability to interpret data and clearly explain performance results

• Strong organisational and time-management skills

• Excellent written and verbal communication

Desirable Experience

• Background working in a digital agency environment

• Experience using Canva or similar content creation tools

• Familiarity with content management systems (CMS)

• Experience supporting content-led SEO campaigns

• Basic understanding of paid advertising

What’s on Offer

• Competitive salary, dependent on experience

• 31 days’ annual leave including statutory holidays

• Additional annual leave awarded based on length of service

• Company pension scheme

• Private health insurance

• Regular appraisals and personalised development plans

• Ongoing training and access to leading industry resources

• Flexible working options and a strong focus on work/life balance

• Friendly, collaborative culture with regular team-building events

• Hybrid working, split between the Bangor headquarters and home

If you are interested in this role, please click the APPLY button or alternatively, phone KIRSTY on 07715582743.