Senior Digital Account Manager
Senior Account Manager – Digital / PPC (Google Ads)
Location: Belfast | Hybrid working
We are currently partnering with a multi-award-winning digital advertising agency based in Belfast to recruit a Senior Account Manager with deep expertise in Digital and PPC advertising, particularly Google Ads.
This is a senior, client-facing role suited to an experienced performance marketer who can lead strategy, manage high-value accounts, and act as a trusted advisor to clients, while also supporting the development of junior team members.
The Agency
This is a highly respected, performance-led digital advertising agency recognised for its results-driven approach, strategic thinking, and strong client partnerships. The agency works with ambitious brands across multiple sectors and prides itself on pushing performance through data, testing, and continuous optimisation.
The Opportunity
The Senior Account Manager will take ownership of a portfolio of key accounts, leading PPC and digital strategy end-to-end. You’ll be responsible for translating business objectives into scalable digital campaigns, driving performance through Google Ads and supporting wider digital channels where required.
This role offers a high level of autonomy, strategic influence, and the opportunity to play a key role in shaping paid media best practice across the agency.
Key Responsibilities
Strategic Leadership: Lead the digital and PPC strategy for a portfolio of clients, aligning paid media activity with broader business goals
PPC Ownership: Take full ownership of Google Ads accounts, including Search, Performance Max, Display, YouTube and Shopping
Campaign Optimisation: Continuously optimise campaigns to improve efficiency, scale performance and maximise ROI
Performance Analysis: Analyse large datasets to identify trends, insights and opportunities for growth
Client Partnership: Act as a senior point of contact for clients, providing strategic guidance, performance updates and recommendations
Reporting & Insights: Deliver high-quality, insight-led reporting that clearly demonstrates value and informs next steps
Account Growth: Identify and develop opportunities to expand accounts through additional PPC, digital or SEO activity
Mentorship: Support and mentor junior team members, contributing to knowledge sharing and best practice across the team
Industry Leadership: Stay ahead of platform updates, industry trends and innovations, particularly within Google Ads and PPC
What They’re Looking For
Experience: 4+ years’ experience in a PPC or digital performance role, ideally within an agency environment
Google Ads Expertise: Advanced, hands-on experience managing complex Google Ads accounts with significant budgets
Strategic Mindset: Proven ability to develop and execute PPC strategies aligned to commercial objectives
Client Management: Strong experience managing senior client stakeholders and long-term relationships
Analytical Strength: High level of confidence working with data, attribution models and reporting tools including Google Analytics 4 and Looker Studio
Technical Knowledge: Experience with Google Tag Manager and Google Search Console
Communication Skills: Excellent presentation and storytelling skills, able to clearly articulate performance and strategy
Commercial Awareness: Strong business acumen, with the ability to spot growth opportunities and influence decision-making
Attention to Detail: High standards of accuracy, structure and organisation
What’s on Offer
Competitive senior-level salary, dependent on experience
Hybrid working model with a city-centre office in a premium serviced workspace
Ongoing professional development and access to advanced training
Opportunity to influence strategy across key accounts and the wider agency
Duvet day – an extra day off when you need to switch off
If you are interested in the above role, please click the APPLY button or alternatively, phone Kirsty on 07715582743.
- Department
- Digital
- Role
- Digital Marketing Specialist
- Locations
- Belfast, Northern Ireland
About Whytematter
We are Whytematter – like white matter in your brain, we make connections. We affect and develop learning and business function and we coordinate communication between different business departments and positions, to develop and deliver your solution; whether you are a Business requiring our support or a candidate looking to make a change in your career.
Whytematter are award winning experts supporting some of the leading Marketing Communication and Digital Marketing companies in the UK and the Island of Ireland. Weather its a PPC Guru or a PR Expert we got you covered.