Social Strategy Manager
About the Role
Whytematter Staffing Solutions are delighted to be partnering with a dynamic and fast-growing eCommerce brand in their search for a Social Strategy Manager a creatively-minded, commercially-driven social expert ready to transform how this innovative company shows up online.
This is a fantastic opportunity for someone who thrives on blending creativity with data-driven insight, leading social strategy end-to-end, and shaping a brand’s digital voice across multiple platforms.
The Role: What You’ll Be Doing
Building the Strategy
You’ll take ownership of the brand’s entire social presence — developing and delivering a bold, data-led social plan across Instagram, TikTok, YouTube, Pinterest, and emerging platforms. You’ll manage the social content calendar, ensuring every post looks great and drives measurable commercial results.
Creating the Magic
You’ll lead content direction from concept to delivery, managing a small but talented team to produce high-quality, scroll-stopping content. You’ll understand what resonates with the target audience, tailor tone and storytelling for each platform, and work closely with the wider creative and marketing teams to bring ideas to life.
Growing the Community
Customers are at the heart of this brand’s growth story. You’ll nurture this community by creating authentic, inspiring content and building meaningful relationships through influencer partnerships and gifted collaborations — turning engagement into genuine brand advocacy.
Tracking the Wins
You’ll measure what matters — from engagement and reach to conversions and ROI. You’ll translate data into actionable insights, report on performance, and collaborate with paid media, creative, and CRM teams to amplify success.
What You’ll Bring
Must-Haves:
5+ years’ experience in Social Media Marketing, ideally within a fast-paced eCommerce or direct-to-consumer environment.
Proven ability to develop and execute successful, insight-led social strategies.
Deep understanding of social platform trends, creator economies, and performance metrics.
Commercial mindset with a focus on ROI, audience growth, and conversion.
Experience leading or mentoring a creative content team.
Ability to work autonomously and manage the full social media function end-to-end.
Nice-to-Haves:
Experience running TikTok creator campaigns or influencer seeding programs.
Familiarity with GA4, Shopify, and digital attribution tools.
What’s on Offer
4-Day Working Week (6 months per year!) — Enjoy every Friday off between April and September, without using annual leave.
Dynamic, digital-first workplace that embraces innovation and continuous improvement.
Electric car charging on-site.
Enhanced Maternity Pay.
Generous staff discount — and we mean huge!
Vibrant working culture that values results, creativity, and a bit of craic along the way.
How to Apply
If you’re ready to take the lead in shaping a brand’s social presence and driving digital growth, we’d love to hear from you.
Apply today through Whytematter Staffing Solutions, or contact us directly for a confidential chat about this exciting opportunity.
- Department
- Digital Marketing Specialist
- Locations
- Newry
- Remote status
- Hybrid
Colleagues
About Whytematter
We are Whytematter – like white matter in your brain, we make connections. We affect and develop learning and business function and we coordinate communication between different business departments and positions, to develop and deliver your solution; whether you are a Business requiring our support or a candidate looking to make a change in your career.
Whytematter are award winning experts supporting some of the leading Marketing Communication and Digital Marketing companies in the UK and the Island of Ireland. Weather its a PPC Guru or a PR Expert we got you covered.