Lead strategic growth through smarter media, digital performance, and data insight

At Whytematter Staffing Solutions, we’re proud to partner with one of Northern Ireland’s most ambitious and award-winning marketing agencies to find a strategic, commercially driven Digital Performance & Planning Director.

This is a key senior hire for the agency — an exciting opportunity for a digital leader who thrives on turning data into direction, insight into impact, and performance into progress.

You’ll work across media, strategy, analytics, and innovation, helping shape the agency’s performance-led offering and drive commercial growth for both clients and the agency itself.

The Role:

You’ll lead cross-functional teams in developing innovative, data-informed media strategies that deliver tangible outcomes. From shaping pitch-winning proposals to setting campaign KPIs and building robust attribution models, you’ll be the strategic brain behind high-impact digital and offline campaigns.

Core Responsibilities:

• Lead strategy, planning, and implementation of cross-channel media campaigns aligned to commercial outcomes.

• Define clear KPIs, forecast ROI, and develop attribution and measurement models.

• Make smart media spend decisions and continuously optimise performance.

• Stay ahead of martech innovations, digital compliance, and media trends.

• Design A/B and multivariate testing frameworks and interpret results.

• Present actionable insights to internal teams and client stakeholders.

What You'll Bring:

• Minimum 7 years’ experience in a senior performance or media strategy role, ideally in an agency.

• Strong understanding of digital and traditional media platforms and how they integrate with analytics and tracking tools.

• Proven expertise in ROI modelling, forecasting, and performance measurement.

• Confidence working directly with clients, senior stakeholders, and cross-functional teams.

• Analytical mindset with the ability to translate data into commercial strategy.

Desirable Skills:

• Experience beyond the NI market and/or Ecommerce familiarity.

• Proficiency with platforms like Kantar, Nielsen, Dynata.

• Working knowledge of A/B testing tools (e.g., Optimizely, VWO, Google Optimize).

Who You’ll Work With:

• Reporting directly to the MD and working closely with the senior agency leadership team.

• Collaboration with Client Services, Media, and Creative departments.

If you’re ready to lead on performance strategy and help define the future of digital planning in a progressive, people-focused agency, we want to hear from you.

Apply today via Whytematter Staffing Solutions to find out more about this exciting opportunity.