Whytematter are excited to bring a new position to the market for a Tax Refund company who are based in the South of England.  

As the Senior Brand Manager, you will commercially and strategically shape the brand, creative and content and deliver a clear, competitive multi channel campaign strategy. You will ensure this strategy is brought to life to deliver against target ROI and demonstrate how this has translated into profit and revenue for the business.

A go-to decision maker, you will grow the brand to develop and engage a community for loyalty and retention whilst being able to see the bigger picture. You will manage projects, people and agencies to enable this company to achieve strategic and profit goals in the context of the wider business. 

You will be the voice of the customer, making clear recommendations to influence what the company do to keep improving customer conversion and retention in order to improve ROI.

Please note, this is a permanent role with at least 1 day per week required in their South England Offices.

Position expectations:

Strategic Development

· Define and develop the Brand and Content Strategy using insights and data, whilst

translating it effectively through the line.

· Lead on brand positioning project on an ongoing basis. Makes sure that learnings

from this are consistently applied to our campaigns.

· Brand guardian – responsible for implementation and updating of brand guidelines

as needed.

· Ensure we have clear direction and toolkit on brand positioning, creative and

customer experience that can be easily interpreted and executed.

· Be a creative approver ensuring identity, tone of voice and functionality are always

the best they can possibly be.

· Liaise with third party suppliers to elevate campaigns and overall creative output.

· Drive the yearly and quarterly campaigns within all channels.

· Lead the research, user segmentation, customer journey and customer insights

space, and use this data to apply learnings to campaigns.

· Share and implement the latest best practice in creative, driving testing and

innovation with an eye to ROI.

· Act as lead custodian, ensure campaign objectives are delivered by setting tone

and written, visual and audio identity across all channels and platforms.

· Take full ownership for brand architecture and how individual products and

channels fit within and contribute to it.

· Develop the current customer & brand personae.

· Identify suppliers, screening them for suitability and negotiating terms and service

level agreements.

Channel Management

· Owner of above the line strategy & implementation in areas including PR, Press

and Radio by managing performance, buying, creative, measurement and output

from an agency or with colleagues as appropriate.

· Define, articulate and lead the social strategy to deliver a positive ROI.

Performance & Budgets 

· Maintaining and sharing project status updates, creating master critical paths and milestones, project packs and regularly updating and communicating to key stakeholders as necessary/ requested. 

· Ensuring projects are on brief, on time and on budget. 

· Establishing and meeting KPIs across channels, conducting routine analysis on metrics to optimize for highest-ROI performance. 

· Deliver reporting and analysis benchmarks to measure the success of creative within channels and content activity (lead generation, retention, engagement, brand awareness). 

· Leading the quarterly forecasting for brand & creative, working closely with the marketing team to ensure requirements support channel plans and vice versa. 

Why you would be selected:

• An experienced marketing all-rounder that has a particular love and flair for

creative ideas, content creation and how to connect with customers across a range

of touchpoints.

• Someone who can interpret creative work and articulate it with passion as readily

as they can a spreadsheet of data.

• You know performance marketing but most importantly you can lead and inspire a

content and social media team with confidence.

• Someone who enjoys working in an SME.

• A quick & eagle eye for detail but also the ability to see the bigger strategic picture.

• A creative visionary with the commercial mindset to back up decisions.

• Exceptional stakeholder management and collaboration skills; someone who is

comfortable talking to the finance team one minute and write a creative brief for the

digital team the next.

• An excellent understanding of online and offline creative best practice, user

experience and content strategy to develop, deliver and drive the brand.

• Experience of successful budget management and use of numerical data to

assess and report on performance and/or identify business issues and

opportunities within your remit.

• Relevant brand and content development experience.

• Experience of planning and coordinating content production in a strategic,

accountable and organised manner.

• A proven track record in running successful offline campaigns.

• Proven track record of agency and project management.

• Knowledge and a passion for digital content, the latest trends and adopting best

practice when it comes to content strategy.

• A skilful communicator who can persuade, negotiate and challenge appropriately

at all levels of the organisation.

If you are interested in this role, please click the APPLY button or alternatively, phone Kirsty on 07715582743.