Whytematter Staffing Solutions is seeking an innovative, dynamic, and results-driven Social Media & PR Manager to lead the development and execution of creative, impactful social media and PR strategies. The ideal candidate will be a creative individual with a strong understanding of digital trends, a passion for storytelling, expertise in building brand awareness, and the ability to drive meaningful engagement across a range of multimedia platforms. This role combines strategic planning, relationship-building, creative thinking, and content creation to elevate our clients’ presence and reputation.

Key Responsibilities

Strategy and Planning

• Develop and execute comprehensive, data-driven social media strategies aligned with organisational goals, leveraging current trends to maximise engagement and audience growth.
• Identify target audiences and tailor content to engage users on platforms including Instagram, Facebook, TikTok, LinkedIn, X, and emerging platforms.
• Plan and manage content calendars, ensuring consistent and timely posting.

Content Creation and Management

• Develop compelling, creative, and on-brand content, including text, images, videos, and infographics for scheduling across multimedia platforms.
• Collaborate with internal teams, influencers, and external agencies to produce high-quality social media content.
• Implement and maintain a consistent tone of voice across all social media platforms.
• Stay up to date with social media trends and tools to ensure content is innovative and relevant.

Community Engagement

• Actively monitor, respond to, and engage with user comments, messages, and inquiries online in a timely and professional manner.
• Build and nurture an engaged community of social media followers for agency clients, increasing reach and loyalty.
• Monitor online brand sentiment and provide feedback on audience insights.

Analytics and Reporting

• Track, analyse, and report social media performance metrics, such as reach, engagement, conversions, and ROI, to measure and evaluate campaign success.
• Use data insights to optimise future social media campaigns and inform strategy.
• Prepare monthly social media performance reports for clients.

Advertising and Campaigns

• Manage and optimise paid social media campaigns to maximise impact and ROI.
• Work with the team to integrate social media strategy into wider PR campaign initiatives.
• Identify online partnership and influencer collaboration opportunities.

Public Relations

• Develop and implement comprehensive PR strategies to enhance brand reputation and generate positive social media coverage.
• Build and nurture strong relationships with content writers, journalists, and influencers.
• Craft press releases, media kits, and briefing documents; pitch stories and secure media placements in key outlets.
• Monitor press coverage and report on PR campaign effectiveness.
• Assist in crisis management efforts, drafting appropriate responses and managing sensitive media interactions.

Collaboration & Leadership

• Work closely with internal teams across PR, advertising, digital, and creative departments to align messaging across all channels.
• Stay updated on industry trends, bringing innovative ideas and best practices to the organisation, serving as the go-to expert on social media.
• Results-focused, taking ownership of work and delivering exceptional outputs for clients.
• Manage multiple client accounts (consumer & corporate) simultaneously and deliver day-to-day execution of client social media programmes.

Required Skills & Qualifications

Essential:

• Graduate calibre with industry-related/professional qualifications.
• 3+ years of experience in PR and social media management, either in an agency or in-house.
• Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
• Evidence of commitment to personal development.
• Proven track record of successfully managing media relations and securing high-profile coverage.
• Strong copywriting and storytelling skills with attention to detail.
• In-depth knowledge of social media platforms, analytics tools, and content trends.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong research skills.
• Excellent project and time management skills.
• Team player with the ability to manage upwards and downwards.
• Knowledge of SEO principles and how they intersect with PR and social media efforts.
• Good understanding of PR and industry ethical standards.
• Proficient in evaluating work and ensuring measurability of campaigns.
• Full UK driving licence and access to a car.

Desirable:

• Member of a professional body.
• Bachelor’s degree in Public Relations, Communications, Marketing, Digital Marketing, or a related field.
• Experience in a middle management position, preferably in an agency.
• Communications experience with awards recognition.
• Proficiency in graphic design or video editing tools (e.g., Canva, Adobe Creative Suite).
• Experience contributing to new business opportunities.
• Good understanding of the business landscape in Northern Ireland.

What We Offer

• Competitive salary and benefits package.
• Flexible working options, including hybrid and remote work opportunities.
• Access to professional development and training programs.
• A collaborative, innovative team culture with opportunities for career advancement.
• Buddying & mentoring system.
• Enhanced paid leave starting from 25 days per annum, 11 statutory holidays + your birthday off.
• Mental health and wellbeing platform.
• Access to private healthcare.
• Company pension scheme.
• Year-round calendar of fun team-building programs & initiatives.

Interested?

If you are a strategic thinker with a passion for social media and PR, we’d love to hear from you! Apply now to join our dynamic team at Whytematter Staffing Solutions.